Business Coaching for Private Doctors, GPs, and Surgeons
As a doctor working in private practice, you face the challenge of balancing your clinical expertise with the demands of running a business. Whether you’re growing your own private clinic, managing the pressures of combining NHS and private work, or looking to expand into new services, the business side can feel overwhelming without the right support.
That’s where I come in. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with doctors, GPs, and surgeons to help them run profitable, well-structured practices. Over six months, I’ll guide you through building a stronger patient acquisition strategy, refining your pricing, streamlining daily operations, and positioning your practice with confidence in a competitive market. My aim is to help you grow a sustainable business that delivers professional success while still giving you the balance you want in your personal life.
Challenges Faced by Private Doctors, GPs, and Surgeons
Running a private healthcare practice or balancing work across different sectors comes with its own set of challenges, including:
Patient Acquisition and Retention
Building a steady stream of private patients while maintaining loyalty in a competitive market can be demanding.
Work-life Balance
Many doctors and surgeons find themselves balancing their private practice with NHS work and home life, often leading to burnout.
Managing a Team and Operations
As your practice grows, managing staff, scheduling, and the day-to-day operations can become overwhelming.
Financial Management
Ensuring the financial health of your practice, from managing overheads to increasing profitability, can be difficult without a clear strategy.
These challenges are unique to healthcare professionals and require specific strategies to overcome.
How Business Coaching Can Help
With my extensive background in the medical industry, I offer tailored business coaching that addresses the specific needs of private doctors, GPs, and surgeons. Here’s how business coaching can help you:
- Patient acquisition and growth strategies: I’ll help you develop patient acquisition systems that not only attract new patients but also build long-term loyalty.
- Work-life balance strategies: Together, we’ll develop approaches to better manage your time and reduce burnout, helping you balance your professional responsibilities with your personal life.
- Operational improvements: We’ll work on streamlining your practice’s day-to-day operations, from managing patient flow to improving staff efficiency, allowing you to focus on delivering excellent care.
- Financial planning and growth: I’ll guide you through creating a financial strategy that ensures your practice remains profitable while continuing to grow.

The Benefits of Working with a Business Coach
By partnering with Mike Sherwood – Medical & Aesthetics Business Coach, you’ll gain access to:
- Increased profitability: By improving patient acquisition and operational efficiency, your practice will see significant growth in revenue.
- Streamlined operations: We’ll focus on creating more efficient systems so you can dedicate more time to patient care and less to managing the practice.
- Improved patient retention: Build stronger relationships with patients and improve retention rates through effective communication and follow-up systems.
- Better work-life balance: Coaching helps you manage your professional responsibilities while maintaining a fulfilling personal life, reducing stress and burnout.

Business & Marketing Coaching Programmes for Private Doctors
Frequently Asked Questions
Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”