Business Coaching for Private Doctors, GPs, and Surgeons

As a doctor working in private practice, you face the challenge of balancing your clinical expertise with the demands of running a business. Whether you’re growing your own private clinic, managing the pressures of combining NHS and private work, or looking to expand into new services, the business side can feel overwhelming without the right support.

That’s where I come in. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with doctors, GPs, and surgeons to help them run profitable, well-structured practices. Over six months, I’ll guide you through building a stronger patient acquisition strategy, refining your pricing, streamlining daily operations, and positioning your practice with confidence in a competitive market. My aim is to help you grow a sustainable business that delivers professional success while still giving you the balance you want in your personal life.

Challenges Faced by Private Doctors, GPs, and Surgeons

Running a private healthcare practice or balancing work across different sectors comes with its own set of challenges, including:

Patient Acquisition and Retention

Building a steady stream of private patients while maintaining loyalty in a competitive market can be demanding.

Work-life Balance

Many doctors and surgeons find themselves balancing their private practice with NHS work and home life, often leading to burnout.

Managing a Team and Operations

As your practice grows, managing staff, scheduling, and the day-to-day operations can become overwhelming.

Financial Management

Ensuring the financial health of your practice, from managing overheads to increasing profitability, can be difficult without a clear strategy.

These challenges are unique to healthcare professionals and require specific strategies to overcome.

How Business Coaching Can Help

With my extensive background in the medical industry, I offer tailored business coaching that addresses the specific needs of private doctors, GPs, and surgeons. Here’s how business coaching can help you:

  • Patient acquisition and growth strategies: I’ll help you develop patient acquisition systems that not only attract new patients but also build long-term loyalty.
  • Work-life balance strategies: Together, we’ll develop approaches to better manage your time and reduce burnout, helping you balance your professional responsibilities with your personal life.
  • Operational improvements: We’ll work on streamlining your practice’s day-to-day operations, from managing patient flow to improving staff efficiency, allowing you to focus on delivering excellent care.
  • Financial planning and growth: I’ll guide you through creating a financial strategy that ensures your practice remains profitable while continuing to grow.
Mike Sherwood Business Coaching

The Benefits of Working with a Business Coach

By partnering with Mike Sherwood – Medical & Aesthetics Business Coach, you’ll gain access to:

  • Increased profitability: By improving patient acquisition and operational efficiency, your practice will see significant growth in revenue.
  • Streamlined operations: We’ll focus on creating more efficient systems so you can dedicate more time to patient care and less to managing the practice.
  • Improved patient retention: Build stronger relationships with patients and improve retention rates through effective communication and follow-up systems.
  • Better work-life balance: Coaching helps you manage your professional responsibilities while maintaining a fulfilling personal life, reducing stress and burnout.
The Benefits of Working with a Business Coach

Business & Marketing Coaching Programmes for Private Doctors

Aesthetic Business Launchpad Programme

Launch your clinic with confidence in this structured 6-month programme. Gain step-by-step training, group coaching, a private audit, and practical tools to attract your first 100 clients and build strong foundations.

Aesthetic Growth Accelerator Programme

Move from busy to consistent growth in this 6-month programme. Learn advanced marketing, systems, and financial strategies with group coaching, business audits, and tools designed to help you achieve £10K months.

Aesthetic Scale-Up Programme

Step into your CEO role with this 6-month programme. Build a high-performing team, systemise operations, and create long-term profitability through strategy modules, group support, and three private business audits.

Bespoke 1:1 Business Coaching

Work directly with Mike in this 6-month tailored coaching package. Receive fortnightly private sessions, full access to resources, WhatsApp support, and a personalised strategy to grow your clinic with confidence.

Book a free discovery call today and find out how structured business coaching can help you grow your practice with confidence.

Frequently Asked Questions

All of my programmes run for six months, which gives us the time to put strategies into action and build real momentum. Many doctors, GPs, and surgeons notice changes within the first few sessions, such as clearer direction, more structure in their practice, or a smoother patient journey. Bigger outcomes — like attracting more private patients, increasing profitability, or finding a better balance alongside NHS commitments — usually develop across the full programme. By staying consistent and implementing the strategies we work on together, you can expect measurable progress within 3–6 months, with the option to continue one-to-one coaching if you want ongoing support.
The results will depend on your goals and the current stage of your practice. Over a six-month programme, many doctors, GPs, and surgeons see a steady increase in new private patient enquiries, stronger retention of existing patients, and more confidence in their pricing and positioning. Others focus on improving profitability by streamlining operations, reducing the pressure of admin, and freeing up time to focus on patient care. Some use coaching to create a clear growth plan for expanding services or balancing private practice alongside NHS commitments. My role is to make sure the outcomes we work on are tailored to you, so the results are both measurable and meaningful for your practice.

It’s simple to get started. The first step is to book a free discovery call, where we’ll talk through your current challenges and goals and decide which option is the best fit for you. If you’re ready to commit to a six-month programme, we run regular cohorts for LaunchpadGrowth Accelerator, and Scale-Up, while bespoke one-to-one coaching can usually begin within a week. If you’d prefer to start smaller, you can choose the Business Breakthrough or Clinic Visibility & Marketing Audit to tackle specific challenges first. Whichever path you take, you’ll get a clear action plan and the support you need to move forward with confidence.

Getting started is easy. First, book a free consultation where we’ll discuss your practice’s current challenges and goals. During this session, I’ll provide an overview of how coaching can help you achieve your objectives. If coaching is the right fit for you, we’ll create a customised plan and schedule regular sessions to start working towards your business success. Get in touch here to book your consultation today.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

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