Business Coaching for Independent Medical Practices
Running an independent medical practice means balancing excellent patient care with the pressures of running a business. Managing staff, handling operations, staying on top of marketing, and maintaining a steady flow of patients can quickly feel overwhelming without the right systems in place.
That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with independent practices to create structure, improve profitability, and achieve long-term growth. Over six months, I’ll guide you through building stronger patient acquisition strategies, streamlining operations, refining your pricing, and developing a clear plan for sustainable success. My coaching is designed to help you grow your practice with confidence while still maintaining the balance you want outside of work.
Challenges Faced by Independent Medical Practices
Running an independent medical practice comes with a unique set of challenges, including:
Patient Acquisition and Retention
Building a loyal patient base while attracting new patients in a competitive healthcare market.
Operational Efficiency
Managing staff, processes, and systems to ensure smooth day-to-day operations.
Financial Management
Ensuring the practice remains profitable without sacrificing patient care or quality.
Work-life Balance
Managing the demands of running a medical practice while balancing personal and professional life.
Understanding these challenges is key to finding the right strategies for your practice’s success.
How Business Coaching Can Help
With my experience in the medical field, I understand the specific challenges independent medical practices face. Business coaching helps you tackle these obstacles by providing tailored strategies that work for your practice. Here’s how I can help:
- Marketing and patient acquisition: I’ll help you develop a strong marketing strategy that resonates with your target audience, whether it’s through online channels, local outreach, or patient referral systems.
- Operational improvements: We’ll work on streamlining your practice’s processes—from patient scheduling to staff management—to enhance efficiency and reduce costs.
- Financial planning and growth: I’ll guide you through developing a financial strategy that ensures your practice is both profitable and sustainable for the long term.
- Leadership and personal development: Coaching also focuses on your growth as a practice owner, helping you develop better management skills and improve work-life balance.

The Benefits of Working with a Business Coach
By working with Mike Sherwood – Medical & Aesthetics Business Coach, your independent medical practice will benefit from:
- Increased profitability: Through improved marketing and operational strategies, your practice can increase revenue while controlling costs.
- Streamlined operations: We’ll focus on making your practice more efficient, reducing admin time and allowing you to focus on patient care.
- Improved patient retention: With better patient management systems in place, you’ll see more returning patients and stronger relationships.
- Enhanced leadership skills: Coaching helps you grow as a practice owner, enabling you to lead your team more effectively and achieve work-life balance.

Business & Marketing Coaching Programmes for Medical Practitioners & Practice Managers
Frequently Asked Questions
Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”