Business Coaching for Independent Medical Practices

Running an independent medical practice means balancing excellent patient care with the pressures of running a business. Managing staff, handling operations, staying on top of marketing, and maintaining a steady flow of patients can quickly feel overwhelming without the right systems in place.

That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with independent practices to create structure, improve profitability, and achieve long-term growth. Over six months, I’ll guide you through building stronger patient acquisition strategies, streamlining operations, refining your pricing, and developing a clear plan for sustainable success. My coaching is designed to help you grow your practice with confidence while still maintaining the balance you want outside of work.

Challenges Faced by Independent Medical Practices

Running an independent medical practice comes with a unique set of challenges, including:

Patient Acquisition and Retention

Building a loyal patient base while attracting new patients in a competitive healthcare market.

Operational Efficiency

Managing staff, processes, and systems to ensure smooth day-to-day operations.

Financial Management

Ensuring the practice remains profitable without sacrificing patient care or quality.

Work-life Balance

Managing the demands of running a medical practice while balancing personal and professional life.

Understanding these challenges is key to finding the right strategies for your practice’s success.

How Business Coaching Can Help

With my experience in the medical field, I understand the specific challenges independent medical practices face. Business coaching helps you tackle these obstacles by providing tailored strategies that work for your practice. Here’s how I can help:

  • Marketing and patient acquisition: I’ll help you develop a strong marketing strategy that resonates with your target audience, whether it’s through online channels, local outreach, or patient referral systems.
  • Operational improvements: We’ll work on streamlining your practice’s processes—from patient scheduling to staff management—to enhance efficiency and reduce costs.
  • Financial planning and growth: I’ll guide you through developing a financial strategy that ensures your practice is both profitable and sustainable for the long term.
  • Leadership and personal development: Coaching also focuses on your growth as a practice owner, helping you develop better management skills and improve work-life balance.
Mike Sherwood Business Coaching

The Benefits of Working with a Business Coach

By working with Mike Sherwood – Medical & Aesthetics Business Coach, your independent medical practice will benefit from:

  • Increased profitability: Through improved marketing and operational strategies, your practice can increase revenue while controlling costs.
  • Streamlined operations: We’ll focus on making your practice more efficient, reducing admin time and allowing you to focus on patient care.
  • Improved patient retention: With better patient management systems in place, you’ll see more returning patients and stronger relationships.
  • Enhanced leadership skills: Coaching helps you grow as a practice owner, enabling you to lead your team more effectively and achieve work-life balance.
The Benefits of Working with a Business Coach

Business & Marketing Coaching Programmes for Medical Practitioners & Practice Managers

Aesthetic Business Launchpad Programme

Launch your clinic with confidence in this structured 6-month programme. Gain step-by-step training, group coaching, a private audit, and practical tools to attract your first 100 clients and build strong foundations.

Aesthetic Growth Accelerator Programme

Move from busy to consistent growth in this 6-month programme. Learn advanced marketing, systems, and financial strategies with group coaching, business audits, and tools designed to help you achieve £10K months.

Aesthetic Scale-Up Programme

Step into your CEO role with this 6-month programme. Build a high-performing team, systemise operations, and create long-term profitability through strategy modules, group support, and three private business audits.

Bespoke 1:1 Business Coaching

Work directly with Mike in this 6-month tailored coaching package. Receive fortnightly private sessions, full access to resources, WhatsApp support, and a personalised strategy to grow your clinic with confidence.

Book a free discovery call today and find out how structured business coaching can help you grow your practice with confidence.

Frequently Asked Questions

All of my programmes run for six months, which gives us the time to put strategies into practice and build momentum. Many independent practice owners notice early improvements within the first few sessions, such as clearer direction, a more organised approach to operations, or renewed confidence in their marketing. Bigger results — like attracting more private patients, improving profitability, or freeing up time from day-to-day management — usually develop across the programme. By committing to the sessions and applying the strategies we work on together, you can expect measurable progress within 3–6 months, with the option to continue one-to-one coaching if you’d like ongoing support.
The outcomes depend on your practice’s current position and the goals we set together. Over a six-month programme, many independent medical practices see measurable improvements in patient acquisition, smoother daily operations, and more consistent revenue. Some focus on increasing profitability through refined pricing and better financial planning, while others achieve stronger patient retention and improved staff performance. Coaching can also help you free up time by putting better systems in place, giving you more balance between running your practice and your life outside of it. My role is to make sure the results we work towards are practical, measurable, and aligned with the future you want for your practice.
With over a decade of experience in the medical field, I understand the specific challenges that independent medical practices face. Coaching is customised to address your practice’s unique needs. Whether that’s marketing, patient management, or operational improvements. My approach ensures that strategies are relevant, actionable, and aligned with your practice’s goals.

It’s simple to get started. The first step is to book a free discovery call, where we’ll talk through your current challenges and goals and decide which option is the best fit for you. If you’re ready to commit to a six-month programme, we run regular cohorts for LaunchpadGrowth Accelerator, and Scale-Up, while bespoke one-to-one coaching can usually begin within a week. If you’d prefer to start smaller, you can choose the Business Breakthrough or Clinic Visibility & Marketing Audit to tackle specific challenges first. Whichever path you take, you’ll get a clear action plan and the support you need to move forward with confidence.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Start Growing Your Medical Practice Today

Send Me a Message

Book a Free Zoom Discovery Meeting