Business Coaching for Aesthetic Practitioners
As an aesthetic practitioner, your passion lies in delivering safe, high-quality treatments for your clients. But building a successful aesthetics business takes more than clinical skills. To attract new patients, retain existing ones, and grow with confidence, you need the right marketing strategy, client journey, and business systems in place.
That’s where I come in. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who helps practitioners like you build thriving clinics. Whether you’re newly trained or already running a busy practice, I’ll work with you to attract clients, create a profitable pricing model, build your reputation online, and structure your business so it supports both your professional goals and your personal life.
If you’re ready to grow your aesthetics business with clarity and confidence, let’s talk.
The Challenges Faced by Aesthetic Practitioners
Running a successful aesthetics practice comes with unique challenges. You may be facing:
Client Acquisition and Retention
Building and maintaining a steady stream of clients can be difficult in a competitive market.
Marketing and Branding
Positioning yourself as a go-to expert and growing your online presence can feel overwhelming.
Managing Work-life Balance
Managing your practice while still finding time for personal life is often a major challenge.
Scaling Up Your Business
Growing your clinic with more staff and services while maintaining quality and client satisfaction can be tricky.
These are common challenges for growing aesthetic practices—let me help you overcome them.
How Business Coaching Can Help
As a business coach with over 10 years of experience in the medical and aesthetics industry, I can help you tackle these pain points and more. Here’s how:
- Marketing strategies: I’ll help you create a tailored marketing plan that positions your services in front of the right audience, whether through digital channels, local SEO, or targeted campaigns.
- Client acquisition: We’ll work on strategies to attract and retain clients, ensuring you always have a steady flow of new and returning customers.
- Operational improvements: Streamlining processes within your clinic helps ensure efficiency and profitability.
- Personal growth and leadership: Whether it’s improving your time management or developing your leadership skills, coaching helps you grow personally as well as professionally.

The Benefits of Working with a Business Coach
By working with me, you’ll benefit from:
- Increased profitability: By improving client acquisition and streamlining your operations, your practice will see a boost in revenue.
- Streamlined operations: A more efficient clinic means you can spend less time on admin and more time delivering excellent treatments.
- Improved client retention: Develop strategies that keep clients coming back and referring others to your clinic.
- Enhanced personal and professional growth: Coaching helps you grow as a business leader while improving your work-life balance.

Business & Marketing Coaching Programmes for Aesthetic Practitioners
Frequently Asked Questions
Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”