Business Coaching for Aesthetic Practitioners

As an aesthetic practitioner, your passion lies in delivering safe, high-quality treatments for your clients. But building a successful aesthetics business takes more than clinical skills. To attract new patients, retain existing ones, and grow with confidence, you need the right marketing strategy, client journey, and business systems in place.

That’s where I come in. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who helps practitioners like you build thriving clinics. Whether you’re newly trained or already running a busy practice, I’ll work with you to attract clients, create a profitable pricing model, build your reputation online, and structure your business so it supports both your professional goals and your personal life.

If you’re ready to grow your aesthetics business with clarity and confidence, let’s talk.

The Challenges Faced by Aesthetic Practitioners

Running a successful aesthetics practice comes with unique challenges. You may be facing:

Client Acquisition and Retention

Building and maintaining a steady stream of clients can be difficult in a competitive market.

Marketing and Branding

Positioning yourself as a go-to expert and growing your online presence can feel overwhelming.

Managing Work-life Balance

Managing your practice while still finding time for personal life is often a major challenge.

Scaling Up Your Business

Growing your clinic with more staff and services while maintaining quality and client satisfaction can be tricky.

These are common challenges for growing aesthetic practices—let me help you overcome them.

How Business Coaching Can Help

As a business coach with over 10 years of experience in the medical and aesthetics industry, I can help you tackle these pain points and more. Here’s how:

  • Marketing strategies: I’ll help you create a tailored marketing plan that positions your services in front of the right audience, whether through digital channels, local SEO, or targeted campaigns.
  • Client acquisition: We’ll work on strategies to attract and retain clients, ensuring you always have a steady flow of new and returning customers.
  • Operational improvements: Streamlining processes within your clinic helps ensure efficiency and profitability.
  • Personal growth and leadership: Whether it’s improving your time management or developing your leadership skills, coaching helps you grow personally as well as professionally.
Mike Sherwood Business Coaching

The Benefits of Working with a Business Coach

By working with me, you’ll benefit from:

  • Increased profitability: By improving client acquisition and streamlining your operations, your practice will see a boost in revenue.
  • Streamlined operations: A more efficient clinic means you can spend less time on admin and more time delivering excellent treatments.
  • Improved client retention: Develop strategies that keep clients coming back and referring others to your clinic.
  • Enhanced personal and professional growth: Coaching helps you grow as a business leader while improving your work-life balance.
How We Work Together

Business & Marketing Coaching Programmes for Aesthetic Practitioners

Aesthetic Business Launchpad Programme

Launch your clinic with confidence in this structured 6-month programme. Gain step-by-step training, group coaching, a private audit, and practical tools to attract your first 100 clients and build strong foundations.

Aesthetic Growth Accelerator Programme

Move from busy to consistent growth in this 6-month programme. Learn advanced marketing, systems, and financial strategies with group coaching, business audits, and tools designed to help you achieve £10K months.

Aesthetic Scale-Up Programme

Step into your CEO role with this 6-month programme. Build a high-performing team, systemise operations, and create long-term profitability through strategy modules, group support, and three private business audits.

Bespoke 1:1 Business Coaching

Work directly with Mike in this 6-month tailored coaching package. Receive fortnightly private sessions, full access to resources, WhatsApp support, and a personalised strategy to grow your clinic with confidence.

Aesthetic Practitioners I Coach

Business Coaching for Aesthetic Nurse Injectors Banner

Aesthetic Nurse Injectors

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Cosmetic Dentists

Longevity & Regenerative Medicine Specialists

Longevity Specialists

Frequently Asked Questions

All of my programmes run for six months, which gives us the time to build real momentum and put strategies into action. Most clients notice a shift in their mindset and business operations within the first few sessions, with bigger outcomes such as attracting more clients, improving profitability, or freeing up time developing steadily over the programme. If you’d like continued support after the six months, you can carry on with one-to-one coaching to keep progressing and stay accountable.
The results depend on where your business is now and the goals we set together. Over a six-month programme, many aesthetic practitioners see a clear improvement in client retention, smoother operations, and steady revenue growth. For some, that means a 30–40% increase in bookings, while others develop stronger team performance or the confidence to step into a leadership role. If you decide to continue with bespoke one-to-one coaching after the initial programme, we can keep building on those results with strategies tailored to your long-term ambitions. My aim is always to help you achieve outcomes that fit your clinic and the life you want outside of it.
All of my programmes are built specifically for the aesthetics industry, not generic business training. I use real-life examples from clinics I’ve worked with, alongside tried and tested business models and frameworks that work in this sector. We’ll focus on what matters most to you as a practitioner, whether that’s attracting patients, pricing treatments profitably, improving client retention, or building the systems your clinic needs to grow. Everything is tailored to the realities of running an aesthetics business, so you can put strategies into action straight away.

It’s simple to get started. The first step is to book a free discovery call, where we’ll talk through your current challenges and goals and decide which option is the best fit for you. If you’re ready to commit to a six-month programme, we run regular cohorts for Launchpad, Growth Accelerator, and Scale-Up, while bespoke one-to-one coaching can usually begin within a week. If you’d prefer to start smaller, you can choose the Business Breakthrough or Clinic Visibility & Marketing Audit to tackle specific challenges first. Whichever path you take, you’ll get a clear action plan and the support you need to move forward with confidence.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Start Growing Your Aesthetic Practice Now

Send Me a Message

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