From Clinic Owner to CEO: Build a Clinic That Runs Without You

Clinic Business Scale-Up is a 12-week on-demand programme for established clinic owners ready to step back from day-to-day delivery and build a scalable, well-run business.

Reaching six figures is a major milestone, but continued growth often brings new pressure. The clinic relies heavily on you; decisions feel weighty, and growth becomes harder to manage without added complexity. Clinic Business Scale-Up provides a structured, strategic approach to leadership, delegation, and systems, helping you move from operator to owner.

Each week, you will work through advanced video training supported by frameworks, templates, and implementation guidance focused on building a strong team, clear roles, and efficient operations. The programme is designed to help you reduce dependency on yourself, improve profitability, and create a clinic that performs consistently without constant oversight. By the end, you will have a stronger leadership structure, clearer control, and a business that is built to grow beyond you.

Built on over a decade of working with private medical and aesthetic clinics across the UK.

Essential Strategies for Scaling Clinics

Once you have reached consistent six-figure revenue, the next challenge is building a clinic that grows beyond you. Inside the Clinic Business Scale-Up Programme, you will gain the high-level strategies and leadership tools to help you:

Lead With Vision

Step into your CEO role with clarity, focus, and leadership habits that inspire your team and drive long-term success.

Build and Grow Your Team

Recruit, onboard, and manage a high-performing team so your clinic can grow without depending on you for day-to-day delivery.

Systemise for Profit

Create robust systems, financial visibility, and performance frameworks that allow you to maximise profit and plan for sustainable growth.

Expand Your Authority

Position your clinic as a market leader with premium branding, authority marketing, and strategies that take you from six to seven figures.

These strategies give you the leadership, systems, and structure to grow your clinic beyond six figures and avoid the pitfalls that stop established practices from scaling towards seven.

Mike Sherwood Aesthetic Business & Marketing Coach 06

The Aesthetic Scale-Up Programme – What You Get / How it Works

  • Structured Online Training (12 Weeks): Access a 12-week on-demand programme delivered through weekly module release. Each module focuses on the core areas required to scale a clinic beyond owner-dependence, including leadership, delegation, team structure, operations, and performance management. The aim is to help you build a clinic that runs well without you being involved in everything.
  • Practical, Implementation-Led Learning: Every module includes clear actions, frameworks, and examples to help you apply what you learn directly to your clinic. The focus is on strengthening decision-making, improving control, and creating systems that support sustainable growth rather than increasing complexity.
  • Templates, Tools, and Resources: Gain access to practical resources including role clarity frameworks, delegation tools, SOP templates, KPI dashboards, and planning documents designed for private medical and health-led clinics preparing to scale.

  • Community Access: Join a supportive community of clinic owners working through similar challenges. Share progress, ask questions, and stay accountable as you scale your clinic.

  • Optional Add-On – Clinic Business & Marketing Audit (90 minutes): A private, in-depth review of your clinic, covering business model, pricing, patient journey, and marketing. Ideal if you want expert insight and clear priorities to scale.

  • Optional Add-On – Clinic Strategy Intensive Session (60 minutes): A focused one-to-one session to work through a specific challenge or decision point, giving you clarity and confidence on your next steps.

Investment: £895 + VAT (one-off)

Full access to the 12-week Clinic Business Scale-Up programme, including weekly modules, templates, and community access. Optional one-to-one upgrades are available for clinic owners who want additional personalised support as they scale.

Frequently Asked Questions

If you are running a busy clinic with consistent six-figure revenue but feel like you are stuck in delivery or unsure how to move beyond your current level, this programme is for you. The focus is on building a team, systemising operations, and stepping into your CEO role so your clinic can grow without relying on you every day.

No, you don’t. Some clinic owners come into this programme with a small team, others are just about to make their first hires. Wherever you are, I will guide you through recruitment, onboarding, and leadership so you can build and manage a high-performing team with confidence.

Yes. One of the main goals of this programme is to help you reduce your dependence on day-to-day treatments and focus on leading the business. By creating systems, empowering your team, and learning to lead with vision, you will gain the freedom to work on your business rather than always in it.

Not at all. The programme is designed to make these areas clear and manageable. You’ll get templates, dashboards, and tools that simplify financial planning, profit forecasting, and operational systems. I’ll guide you step by step so you can make informed decisions without feeling overwhelmed.

Clinic Business Scale-Up is designed to fit around the demands of running an established clinic. Most participants spend around two to three hours per week working through the modules and implementing the actions within their business. All content is released weekly and available on demand, allowing you to work at times that suit your schedule. The emphasis is on focused, consistent action that improves control and leadership, rather than long study sessions or additional workload.

Yes, that’s exactly what it is designed for. Once you have reached six figures, the next step is learning how to scale your team, systems, and leadership so the business can grow beyond you. The strategies you’ll learn here will set you on the path towards building a seven-figure clinic.

Absolutely. We cover business structuring, profit planning, and valuation so you can create a business that is attractive to buyers or investors. Even if you’re not planning to exit right now, putting these systems in place will increase the value of your clinic and give you more freedom in the long run.

If you complete Clinic Business Scale-Up and want further guidance, there are clear next-step options available. Many clinic owners choose to book a private Business Audit, or move into one-to-one or group coaching for ongoing strategic support. The Scale-Up programme is designed to strengthen your foundations for leadership and control, with flexible routes to continue developing your clinic as your priorities evolve.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Are You Ready to Build a Clinic That Runs Without You?

If your clinic is established but still relies heavily on you, Clinic Business Scale-Up helps you take control of the next phase of growth. This 12-week programme is designed for clinic owners who are ready to step back from day-to-day delivery, strengthen leadership, and build systems that support sustainable scale.

Investment: £895 + VAT (one-off)

Optional one-to-one upgrades are available for those who want personalised strategic support alongside the programme.

Start Clinic Business Scale-Up and build a clinic that grows with structure, leadership, and long-term stability.

Send Me a Message

Book Your Virtual Coffee with Mike – Let’s Talk About Growing Your Clinic