One-to-One Business Coaching for Clinic Owners

Medical & Aesthetic Business Coaching by an Entrepreneurs Circle Certified Coach

Running a clinic involves complex commercial decisions, constant demands, and very little time to step back and think clearly. Generic business advice often fails to reflect the realities of medical and aesthetic practice.

My one-to-one business coaching combines over 25 years of business experience in service-based companies with formal training as an Entrepreneurs Circle Certified Business Coach. This means you benefit from a structured, proven business growth system, applied specifically to your clinic, your numbers, and your stage of growth.

Over a twelve-month partnership, we work together to strengthen your strategy, improve profitability, and build reliable systems for marketing, sales, and operations. Each session is focused on clarity, priorities, and practical next steps, with ongoing accountability to ensure progress is consistent and measurable. The aim is simple: a better-run clinic with more predictable income and greater control over your time.

This is business-first coaching for clinic owners who want structure, confidence, and sustainable growth, not theory or generic advice.

A Clear Framework for Growing Your Clinic Business

Every clinic reaches a point where effort no longer equals progress. Growth stalls, pressure increases, and it becomes unclear what to fix first. My coaching uses a proven, structured framework to bring clarity, control, and momentum back into your business.

Find Your Gap

Identify what is holding your clinic back and where progress is being lost.

Sort Your Foundations

Put the right systems, pricing, and processes in place to support sustainable growth.

Fix Your Marketing

Focus on the few marketing activities that attract the right clients consistently.

Keep the Score

Track the numbers that matter so decisions are clear, confident, and commercially sound.

This framework allows you to grow in a structured, sustainable way, without sacrificing your wellbeing or losing sight of why you built the clinic in the first place.

Mike Sherwood Aesthetic Business & Marketing Coach 09

Bespoke 1:1 Business Coaching
What You Get / How it Works

  • Personalised 1:1 Coaching: Twelve months of tailored coaching applying proven Entrepreneurs Circle business systems to your clinic, goals, and stage of growth.
  • Structured Growth and Balance: A system-led approach to improving income predictability, decision-making, and control, without sacrificing personal time or wellbeing.
  • Fortnightly Private Sessions: Focused 30 minute sessions every two weeks to review progress, apply the framework, and agree clear priorities and actions.

  • Action Plans and Ongoing Support: Clear written actions after each session, with email support between calls and review of your business and marketing collateral.

  • Access to Trusted Network: Introductions to trusted specialists when needed, supporting marketing, legal, operational, or structural improvements.
  • The EC ‘Double Your Investment’ Guarantee: When the system is fully implemented and actions are followed, the goal is to generate at least double your investment in additional sales.

One-to-one business coaching is £595 + VAT per month on a 12-month commitment, plus a £195 setup fee, providing structured support to build a more predictable and profitable clinic.

Frequently Asked Questions

This programme is for medical and aesthetic clinic owners who want personalised, structured support rather than generic advice. It suits owners at different stages of growth who want clearer direction, better decision-making, and practical systems to improve profitability and regain control of their time and business.

Each session follows a structured framework, focusing on the areas that will make the biggest difference to your clinic at that point in time. We typically work through business foundations, marketing performance, pricing and profitability, systems and processes, and financial clarity, before moving into team structure and leadership. The focus is always aligned to your goals and guided by the numbers, ensuring progress is practical, measurable, and relevant as your business grows.

Yes. Many clinic owners feel stuck in day-to-day delivery. Through structured coaching, we put the right systems, processes, and team structure in place so you can reduce reliance on treatments and step into a clearer leadership role.

This coaching is designed to support clinics that want to grow beyond early-stage limitations. The focus is on strengthening profitability, leadership, and systems so your clinic can scale sustainably, whether your goal is a strong six-figure business or progress towards seven figures over time.

Coaching sessions take place every two weeks for 30 minutes. Between sessions, you will have email support for guidance and accountability, along with review and feedback on your business and marketing materials as needed.

Results depend on your starting point and level of implementation. Most clients gain clearer direction, stronger business foundations, and a structured plan for growth. By applying a proven business system, you can expect improved profitability, better decision-making, and a clinic that feels more controlled and easier to run over time.

We guarantee that you’ll get at least double your investment back in additional sales.

This guarantee is offered in good faith because we know that our system works. The guarantee is not an excuse to avoid effort or execution on your part – you must make things happen in your business to bring about change and the guarantee is subject to the following conditions:

All payments to your Coach and any other purchases, must be made on time. Missed or delayed payments by you will invalidate the guarantee;

You must make at least 12 monthly payments, or have paid upfront for one year, before you can claim under the guarantee.

You must submit your ‘12 Key Numbers’ within one month of starting to work with your Coach. Your start date is defined as the date of your first payment which is made at the point of sale and is not determined by your first call or meeting with your coach;

If you intend to claim upon the guarantee you must notify your Coach in writing no later than nine months after your Start Date so that he/she has time to work with you – or for you – to fix the issue and generate the additional sales for you. Failure to explicitly ask for help before the end of month 9 and to reference the guarantee in that request for help will invalidate the guarantee.

If you fail to keep in regular proactive contact with your Coach, follow their advice and guidance, attend all scheduled calls and/or meetings with your Coach and ask for help when needed and/or implement marketing strategies or tactics prescribed by your coach then your guarantee will be invalid. We can only guarantee results when you do what we suggest.

If, after the end of 12 months after your start date, you have not generated additional sales in your business in those 12 months that is higher than the previous 12 months, by at least double the amount you have paid for your Coaching programme then you must again notify your Coach in writing and provide the detailed numbers to support your claim. That notification must be made no later than 13 months after your start date.

If there is any dispute or disagreement about the uplift of your sales, then you must give us access to your book-keeping system and accounts so that we can verify the numbers. No claims under the guarantee will be accepted if received more than 13 months after your start date.

In the unlikely event that there is a shortfall in additional sales then the Coach will pay the difference needed to double your investment over the past 12-months in no more than six equal instalments. The sum to be paid will be calculated by taking your sales for the past 12-months when working with your coach, minus the sales for the 12-months prior (X). Then doubling the net investment paid to your coach over that 12-month period and minusing the previous total (X) from that.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Ready to Build a Stronger, Better-Run Clinic?

If you are looking for clarity, structure, and focused support to move your clinic forward, one-to-one business coaching provides a clear path.

This programme gives you direct access to personalised guidance built around your goals, challenges, and stage of growth. Through structured private sessions, clear action plans, and ongoing support, we focus on strengthening your foundations, improving performance, and creating more predictable results with greater control.

Places are limited to maintain a high level of focus and support. Begin one-to-one business coaching for £595 + VAT per month on a 12-month commitment, plus a £195 one-off setup fee, and build a more profitable, well-run clinic with clarity and control.

Make An Enquiry

Book Your Virtual Coffee with Mike – Let’s Talk About Growing Your Clinic