Business Coaching for Beauty Salon Owners & Aestheticians
Running a beauty salon or building a career as a self-employed aesthetician takes more than great treatments. You also need to attract clients, manage bookings, keep your finances on track, and maintain steady growth — all while juggling the demands of daily operations. Without the right plan, it can feel overwhelming to manage everything at once.
That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who specialises in supporting beauty salon owners and independent aestheticians. Through tailored coaching, I’ll help you grow your client base, refine your pricing, improve profitability, and put systems in place to make your business run smoothly. Whether you’re opening your first salon or growing as a self-employed professional, you’ll get the strategies and support you need to succeed.
Challenges Faced by Beauty Salon Owners & Aestheticians
Running a beauty salon or working independently as an aesthetician comes with specific challenges, including:
Client Acquisition and Retention
Attracting new clients while keeping your existing ones loyal can be difficult in a competitive market.
Marketing and Branding
Promoting your services and building a strong brand identity is crucial for attracting the right clients and standing out from competitors.
Operations and Finances
Salon owners need efficient systems to manage staff, bookings, and finances, while independent aestheticians must balance client care with the business side of their practice.
Work-life Balance
Many salon owners and self-employed professionals struggle to maintain a healthy balance between work and personal time, often leading to burnout.
Overcoming these challenges is essential to building a thriving business that offers both financial success and personal fulfilment.
How Business Coaching Can Help
As a business coach with over 10 years of experience in the beauty and aesthetics industries, I provide tailored coaching that addresses the specific needs of beauty salon owners and self-employed aestheticians. Here’s how business coaching can help you:
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- Client acquisition and retention strategies: I’ll guide you in developing effective systems to attract new clients while ensuring customer loyalty through exceptional service and personalised care.
- Marketing and branding expertise: Together, we’ll create a marketing strategy that enhances your brand’s visibility and helps you attract the right clients, whether you’re running a salon or working independently.
- Operational improvements: I’ll help you streamline your day-to-day operations, improve financial management, and ensure efficient booking systems to maximise your time and profitability.
- Work-life balance strategies: I’ll work with you to create a business structure that supports your professional growth while maintaining personal time, reducing the risk of burnout.
The Benefits of Working with a Business Coach
By working with me, you’ll benefit from:, your beauty salon or independent aesthetic practice will benefit from:
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- Increased profitability: Through effective marketing, client retention, and operational improvements, your business will see increased revenue and growth.
- Streamlined operations: We’ll focus on making your salon or independent practice more efficient, allowing you to deliver high-quality services while reducing the administrative burden.
- Improved client retention: Develop systems that keep clients coming back for repeat services, helping you build long-term relationships and a steady revenue stream.
- Enhanced work-life balance: Learn how to manage your business more effectively, giving you more time to focus on both your professional and personal life.
Business & Marketing Coaching Programmes for Aestheticians & Beauty Salon Owners
Frequently Asked Questions
Testimonials
“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”
