Business Coaching for Registered Healthcare Professionals
As a registered healthcare professional, your focus has always been on delivering care and support. But stepping into private practice, launching a side hustle, or building a business alongside your NHS career brings new challenges. From attracting patients and setting up systems to balancing workload and financial planning, running a business can quickly feel overwhelming without the right guidance.
That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with healthcare professionals ready to take the next step in their careers. Over six months, I’ll guide you through creating a clear strategy, building a strong patient base, refining your pricing, and setting up systems that make your business manageable. My coaching is designed to help you achieve sustainable growth and create a private business that supports your professional ambitions while fitting alongside your current role.
Challenges Faced by Registered Healthcare Professionals
Starting and managing a business while continuing your healthcare career presents unique challenges, including:
Time Management
Balancing your current role in healthcare or the NHS with the demands of building a private business or side hustle can lead to stress and burnout.
Marketing and Branding
Effectively promoting your new business and establishing a strong brand identity is essential to attracting clients, but can be challenging alongside your existing career.
Client Acquisition and Retention
Building a steady flow of clients while ensuring repeat business can be difficult, especially when starting out.
Managing Finances and Operations
Running a private business requires solid financial management and streamlined operations, which can be overwhelming without the right systems in place.
Addressing these challenges is crucial to building a successful private venture while maintaining your healthcare career.
How Business Coaching Can Help
With my background in both the medical and business sectors, I provide coaching tailored specifically to healthcare professionals looking to start or grow their private business. Here’s how business coaching can help:
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- Time management and work-life balance: I’ll help you manage your time effectively, allowing you to grow your private business without sacrificing your primary healthcare role or personal life.
- Marketing and branding expertise: Together, we’ll create a marketing strategy that helps you attract clients and build a brand that resonates with your target audience.
- Client acquisition strategies: I’ll guide you in developing systems to attract new clients while ensuring loyalty and repeat business.
- Operational and financial planning: We’ll work on establishing efficient business operations and financial management systems to ensure your private venture grows sustainably.

The Benefits of Working with a Business Coach
By working with me, you’ll benefit from:
- Increased profitability: We’ll develop effective marketing and operational strategies that ensure your private business grows and generates consistent revenue.
- Improved time management: Learn to balance your healthcare role with your entrepreneurial venture, creating a work-life balance that supports both aspects of your career.
- Streamlined operations: We’ll implement systems that make running your business more efficient, allowing you to focus on delivering high-quality services.
- Client retention and growth: Build a loyal client base that ensures repeat business while continuously attracting new customers to your venture.

Aesthetic Business & Marketing Coaching Programmes
Frequently Asked Questions
Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”