Clinic Business Diagnostic

A deep review of your clinic to understand what is working, what is holding you back, and where to focus next

The Clinic Business Diagnostic is a structured, two-session review designed to give clinic owners a clear, honest picture of how their business is really performing.

If your clinic is busy but progress feels inconsistent, or you are unsure why growth has stalled, this diagnostic helps you step back and look at the business properly. Across two private one-to-one sessions, we review your business, sales, marketing, and numbers to identify strengths, gaps, and missed opportunities.

This is not about quick fixes. It is about understanding your business clearly so you can make better decisions, prioritise confidently, and move forward with purpose.

Mike Sherwood Aesthetic Business & Marketing Coach 10

What You Get / How it Works

  • Two Private Strategy Sessions: Work directly with Mike Sherwood in two focused one-to-one online sessions, each lasting 60 minutes. Session one is a detailed diagnostic review of your clinic, covering business foundations, sales, marketing activity, client journey, and systems. We identify what is working well, what is underperforming, and where effort is being wasted. Session two focuses on the numbers that matter. We review performance, identify growth opportunities, and agree where focus should sit over the next 90 days.
  • Clear 90-Day Focus and Priorities: Following the sessions, you will receive a written summary outlining key findings, priority areas, and a clear 90-day plan. This gives you clarity on what to improve, what to protect, and what to stop doing.
  • Follow-Up Support: You will have one week of email support after the final session to ask questions, gain clarity, and sense-check decisions as you begin to act on the findings.

The Clinic Business Diagnostic is a one-off strategic engagement priced at £795 + VAT. It is designed to give you clear insight into how your clinic is performing and exactly where to focus next.

Frequently Asked Questions

This is designed for medical and aesthetic clinic owners who want a clear, objective understanding of how their business is performing. It is particularly useful if you feel busy but unsure why growth is inconsistent, or if you want clarity before making changes or committing to longer-term coaching. It suits owners who value insight, structure, and informed decision-making.

The Diagnostic focuses on gaining a full picture of your business. It looks broadly at performance, systems, marketing, sales, and numbers to identify strengths, weaknesses, and opportunities.

The Breakthrough, by contrast, is used to solve one specific problem or unblock a single decision. The Diagnostic is about understanding the whole business so you know where to focus next.

The review is tailored to your clinic but may include your business model, pricing, client journey, marketing activity, lead conversion, systems and processes, team structure, and financial performance. The aim is not to cover everything superficially, but to understand what is driving results and what is limiting progress.

Before the first session, you will receive a short questionnaire to capture key background information. You may also be asked to share figures, marketing materials, or access to relevant platforms where appropriate. This ensures the review is accurate, relevant, and valuable.

Yes. While the Diagnostic is focused on insight and understanding, you will leave with clear priorities and a practical 90-day plan. This gives you direction on what to improve, what to protect, and what to stop doing.

After the second session, you will receive a written summary outlining key findings, priorities, and recommended next steps. You will also have one week of email support to ask follow-up questions as you begin implementation. Some clients move forward independently, while others choose further coaching. There is no obligation.

Yes. Many established clinics use the Diagnostic to regain clarity, assess performance objectively, and ensure effort is being directed in the right areas. It is equally valuable for identifying inefficiencies as it is for uncovering growth opportunities.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Book Your Clinic Business Diagnostic

Gain a clear understanding of how your clinic is performing and where your biggest opportunities lie. The Clinic Business Diagnostic gives you structured insight, honest feedback, and a clear plan for what to focus on next.

Secure your Clinic Business Diagnostic today for £795 + VAT and move forward with clarity, confidence, and direction.

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