Business Coaching for Clinic Owners
Running a clinic is rewarding, but it also brings constant pressure. Whether you own a medical aesthetics clinic, a skin and laser clinic, a medi spa, or a wellness business, you’re not just treating patients — you’re managing staff, attracting new clients, keeping finances under control, and trying to find time for yourself in the process. Without the right systems and strategy, it’s easy to feel overwhelmed.
That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach with over a decade of experience helping clinic owners build profitable, sustainable businesses. My six-month coaching programmes give you clear strategies to attract more clients, improve your operations, increase profitability, and create a business that works for your life rather than consuming it.
If you’re ready to take your clinic to the next level, business coaching can give you the structure, support, and confidence to grow with clarity.
The Challenges Faced by Clinic Owners
Running a successful clinic means more than delivering great treatments — it requires strong systems, clear strategy, and constant focus. Many clinic owners struggle with:
Client Acquisition and Retention
Attracting a steady flow of new patients while keeping existing ones loyal can feel like an uphill battle in a competitive market.
Marketing and Visibility
Building a trusted reputation and standing out online takes consistent effort and the right strategy, not just social media posts.
Work-Life Balance
Owning a clinic often means wearing many hats. Without the right systems, it’s easy for your business to consume all your time and energy.
Scaling Your Clinic
Expanding services or building a team can be exciting, but it also brings challenges in maintaining quality, profitability, and patient satisfaction.
These are common challenges for clinic owners — and with the right coaching, they can be turned into opportunities for growth.
How Business Coaching Helps Clinic Owners
With over a decade of experience supporting clinics in the medical and aesthetics sector, I understand the challenges that come with running and growing a business. My coaching is designed to give you practical strategies and the confidence to take your clinic to the next level. Here’s how I can help:
- Tailored Marketing Strategies: We’ll create a marketing plan that gets your clinic noticed by the right patients, using proven methods like local SEO, Google and social ads, and consistent content that builds trust.
- Stronger Client Acquisition and Retention: You’ll learn how to attract new patients and keep them coming back, building loyalty and increasing referrals so your clinic grows steadily.
- Smarter Operations and Systems: By streamlining your processes, we’ll free up your time, reduce stress, and make your clinic more profitable and efficient.
- Leadership and Personal Growth: Running a clinic isn’t just about business — it’s about you as a leader. Coaching helps you manage your time better, build confidence, and develop the skills to grow both personally and professionally.
The Benefits of Working with a Business Coach
By working with me, your clinic will benefit from:
- Increased profitability: Through improved marketing, client retention, and operational efficiency, your practice will see increased revenue.
- Streamlined operations: We’ll focus on making your practice more efficient, allowing you to deliver high-quality dental and aesthetic treatments while reducing admin burdens.
- Improved patient retention: Develop systems that keep patients coming back and referring others, boosting long-term business growth.
- Enhanced work-life balance: Learn how to manage your practice more effectively, giving you more time to focus on both your professional and personal life.
Business & Marketing Coaching Programmes for Clinic Owners
Frequently Asked Questions
Testimonials
“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”
