Business Coaching for Medical Professionals
As a medical professional, your focus is on delivering exceptional care to your patients. But running a successful private practice or side business requires more than clinical expertise. To attract new patients, build loyalty, and grow with confidence, you need the right marketing strategy, patient journey, and business systems in place.
That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with doctors, GPs, surgeons, and other healthcare professionals looking to grow in the private sector. Whether you’re just starting your own practice or developing an established clinic, I’ll support you in attracting patients, creating a profitable pricing structure, building your reputation online, and setting up systems that make your business sustainable.
My coaching is designed to give you clarity, confidence, and the tools to grow a practice that works for your professional goals while supporting the lifestyle you want outside of work.
If you’re ready to expand your medical practice with structure and confidence, book a free discovery call today.
The Challenges Faced by Medical Professionals
Running a successful private practice comes with unique challenges. You may be facing:
Patient Acquisition and Retention
Building and maintaining a steady flow of patients can be difficult in today’s competitive healthcare environment.
Marketing and Reputation
Positioning yourself as a trusted professional and raising your profile online often feels overwhelming.
Balancing Work and Personal Life
Managing your practice while juggling NHS commitments, family life, or other responsibilities is a constant challenge.
Expanding Your Practice
Growing with additional services, new team members, or multiple locations while maintaining high standards of care can be complex.
These are common challenges for medical professionals running private practices — and the right business coaching can help you overcome them.
How Business Coaching Can Help
As a business coach with over 10 years of experience in the medical and aesthetics industry, I can help you tackle these pain points and more. Here’s how:
- Marketing strategies: I’ll help you create a tailored marketing plan that positions your services in front of the right audience, whether through digital channels, local SEO, or targeted campaigns.
- Client acquisition: We’ll work on strategies to attract and retain clients, ensuring you always have a steady flow of new and returning customers.
- Operational improvements: Streamlining processes within your clinic helps ensure efficiency and profitability.
- Personal growth and leadership: Whether it’s improving your time management or developing your leadership skills, coaching helps you grow personally as well as professionally.

The Benefits of Working with a Business Coach
By working with me, you’ll benefit from:
- Increased profitability: By improving patient acquisition and streamlining your operations, your practice can generate stronger and more consistent revenue.
- Streamlined operations: A more efficient practice means you spend less time on admin and more time focusing on patient care.
- Improved patient retention: Develop strategies that encourage patients to return, refer others, and build lasting trust in your services.
- Enhanced personal and professional growth: Coaching supports you as a leader, helping you balance the demands of running a practice with your wider career and personal life.

Business & Marketing Coaching Programmes for Medical Professionals
Frequently Asked Questions
Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”