Business Coaching for Medical Professionals

As a medical professional, your focus is on delivering exceptional care to your patients. But running a successful private practice or side business requires more than clinical expertise. To attract new patients, build loyalty, and grow with confidence, you need the right marketing strategy, patient journey, and business systems in place.

That’s where I can help. I’m Mike Sherwood – an Aesthetic Business & Marketing Coach who works with doctors, GPs, surgeons, and other healthcare professionals looking to grow in the private sector. Whether you’re just starting your own practice or developing an established clinic, I’ll support you in attracting patients, creating a profitable pricing structure, building your reputation online, and setting up systems that make your business sustainable.

My coaching is designed to give you clarity, confidence, and the tools to grow a practice that works for your professional goals while supporting the lifestyle you want outside of work.

If you’re ready to expand your medical practice with structure and confidence, book a free discovery call today.

The Challenges Faced by Medical Professionals

Running a successful private practice comes with unique challenges. You may be facing:

Patient Acquisition and Retention

Building and maintaining a steady flow of patients can be difficult in today’s competitive healthcare environment.

Marketing and Reputation

Positioning yourself as a trusted professional and raising your profile online often feels overwhelming.

Balancing Work and Personal Life

Managing your practice while juggling NHS commitments, family life, or other responsibilities is a constant challenge.

Expanding Your Practice

Growing with additional services, new team members, or multiple locations while maintaining high standards of care can be complex.

These are common challenges for medical professionals running private practices — and the right business coaching can help you overcome them.

How Business Coaching Can Help

As a business coach with over 10 years of experience in the medical and aesthetics industry, I can help you tackle these pain points and more. Here’s how:

  • Marketing strategies: I’ll help you create a tailored marketing plan that positions your services in front of the right audience, whether through digital channels, local SEO, or targeted campaigns.
  • Client acquisition: We’ll work on strategies to attract and retain clients, ensuring you always have a steady flow of new and returning customers.
  • Operational improvements: Streamlining processes within your clinic helps ensure efficiency and profitability.
  • Personal growth and leadership: Whether it’s improving your time management or developing your leadership skills, coaching helps you grow personally as well as professionally.
Mike Sherwood Business Coaching

The Benefits of Working with a Business Coach

By working with me, you’ll benefit from:

  • Increased profitability: By improving patient acquisition and streamlining your operations, your practice can generate stronger and more consistent revenue.
  • Streamlined operations: A more efficient practice means you spend less time on admin and more time focusing on patient care.
  • Improved patient retention: Develop strategies that encourage patients to return, refer others, and build lasting trust in your services.
  • Enhanced personal and professional growth: Coaching supports you as a leader, helping you balance the demands of running a practice with your wider career and personal life.
How We Work Together

Business & Marketing Coaching Programmes for Medical Professionals

Aesthetic Business Launchpad Programme

Launch your clinic with confidence in this structured 6-month programme. Gain step-by-step training, group coaching, a private audit, and practical tools to attract your first 100 clients and build strong foundations.

Aesthetic Growth Accelerator Programme

Move from busy to consistent growth in this 6-month programme. Learn advanced marketing, systems, and financial strategies with group coaching, business audits, and tools designed to help you achieve £10K months.

Aesthetic Scale-Up Programme

Step into your CEO role with this 6-month programme. Build a high-performing team, systemise operations, and create long-term profitability through strategy modules, group support, and three private business audits.

Bespoke 1:1 Business Coaching

Work directly with Mike in this 6-month tailored coaching package. Receive fortnightly private sessions, full access to resources, WhatsApp support, and a personalised strategy to grow your clinic with confidence.

Medical Professionals I Coach

Business Coaching for Private Doctors, GPs, and Surgeons

Private Doctors, GPs, and Surgeons

Business Coaching for Independent Medical Practices

Independent Medical Practices

Business Coaching for Registered Healthcare Professionals

Registered Healthcare Professionals

Frequently Asked Questions

All of my programmes run for six months, which gives us the right amount of time to build momentum and implement strategies effectively. Many medical professionals notice positive changes within the first few sessions, such as clearer structure in their practice, a more organised approach to marketing, or renewed confidence in their growth plans. Bigger outcomes — like attracting more private patients, improving profitability, or freeing up time alongside NHS or other commitments — usually develop across the course of the programme. If you’d like ongoing support after the six months, you can continue with one-to-one coaching to keep progressing and stay accountable.
The results depend on your goals and the stage your practice is at now. Over a six-month programme, many medical professionals see steady growth in new patient enquiries, stronger patient retention, and greater confidence in their pricing and positioning. Some achieve significant improvements in profitability by streamlining operations, reducing admin pressure, and freeing up more time to focus on patient care. Others develop a clearer growth strategy for expanding their practice, introducing new services, or balancing private work with NHS commitments. My role is to make sure the results we work towards are tailored to your practice and meaningful for your personal and professional goals.
My programmes are designed with medical professionals in mind, whether you’re a doctor, GP, surgeon, or healthcare practitioner running or building a private practice. Over six months, we focus on areas that make the biggest difference: attracting and retaining patients, structuring your pricing, building a trusted reputation, and streamlining operations so your practice runs more efficiently. The strategies are proven across the aesthetics and medical sector, but always tailored to your own circumstances. If you need a more personalised approach, you can continue with bespoke one-to-one coaching, where we’ll dive deeper into your specific challenges and create a strategy built entirely around your goals.

It’s simple to get started. The first step is to book a free discovery call, where we’ll talk through your current challenges and goals and decide which option is the best fit for you. If you’re ready to commit to a six-month programme, we run regular cohorts for LaunchpadGrowth Accelerator, and Scale-Up, while bespoke one-to-one coaching can usually begin within a week. If you’d prefer to start smaller, you can choose the Business Breakthrough or Clinic Visibility & Marketing Audit to tackle specific challenges first. Whichever path you take, you’ll get a clear action plan and the support you need to move forward with confidence.

Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Start Growing Your Medical Practice Now

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