Business Coach in Hastings
As a business owner in Hastings, your focus is often on serving clients, managing the day-to-day and keeping the business moving forward. But building a profitable, sustainable business takes more than hard work. To attract new customers, improve sales, increase profit and create more freedom, you need the right strategy, marketing, systems and support in place.
That’s where I come in. I’m Mike Sherwood, a Business and Marketing Coach based in the Hastings area. I help ambitious business owners get clear on where they are now, where they want to go and what needs to happen next. Whether you run a local service business, clinic, consultancy, agency, trade business or professional practice, I’ll work with you to improve your marketing, strengthen your sales process, review your numbers and build a business that works more effectively.
If you’re ready to grow your Hastings business with more clarity, confidence and structure, let’s talk.
The Challenges Faced by Local Business Owners in Hastings
Running a successful business comes with a wide range of challenges. You may be facing:
Generating Consistent Enquiries
Building a steady flow of new leads can be difficult, especially when marketing feels inconsistent or unclear.
Marketing and Visibility
Getting your website, social media, Google presence and local reputation working together can feel overwhelming.
Sales and Profitability
You may be busy, but still not converting enough enquiries or making the level of profit your effort deserves.
Time, Team and Systems
Managing clients, staff, admin and delivery can become stressful when the business relies too heavily on you.
These are common challenges for growing local businesses. Let me help you overcome them with a clear plan and practical support.
How Business Coaching Can Help
As a business coach with over 25 years of business, marketing and leadership experience, I can help you address these challenges and more. Here’s how:
- Business strategy: I’ll help you create a clear plan for growth, including your goals, offer, pricing, target market and next steps.
- Marketing strategy: We’ll review how you attract customers and improve your website, SEO, social media, email marketing, paid ads and local visibility.
- Sales and conversion: I’ll help you improve how you handle enquiries, follow up with leads, present your offer and convert more interest into paying clients.
- Systems and leadership: We’ll look at how your business runs day to day, where your time is being lost and what systems, people or processes need improving.

The Benefits of Working with a Business Coach
By working with me, you’ll benefit from:
- Increased profitability: By improving client acquisition and streamlining your operations, your practice will see a boost in revenue.
- Streamlined operations: A more efficient clinic means you can spend less time on admin and more time delivering excellent treatments.
- Improved client retention: Develop strategies that keep clients coming back and referring others to your clinic.
- Enhanced personal and professional growth: Coaching helps you grow as a business leader while improving your work-life balance.

Business & Marketing Coaching Programmes for Aesthetic Practitioners
Frequently Asked Questions
Testimonials

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”
“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”
“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”
“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”
“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”
“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”




