Fractional Marketing Director for Aesthetic Businesses

Senior Marketing Leadership Without a Full-Time Marketing Director

As an aesthetic business grows, marketing often becomes more complex. You may have an internal team, agencies and specialist suppliers delivering different parts of your marketing, but no senior marketing leader taking responsibility for the overall strategy, priorities and performance.

As your Fractional Marketing Director, I work with your business on an ongoing basis to provide senior marketing leadership and commercial direction without the cost or commitment of employing a full-time Marketing Director.

With more than 12 years working in the medical aesthetics industry and over a decade providing senior marketing leadership, I bring practical experience of developing strategy, leading marketing teams, managing agencies and using performance data to make better marketing decisions.

The role is structured around your business and can range from regular strategic input to more active involvement with your marketing team, agencies and senior management.

Mike Sherwood providing aesthetic business advice

What You Get & How It Works

  • Marketing Strategy & Direction: Develop and maintain a clear marketing strategy aligned with your business objectives, growth plans and commercial priorities.

  • Marketing Leadership: Provide senior direction to your internal marketing team, agencies and specialist suppliers, ensuring everyone understands the priorities and is working towards the same goals.

  • Performance & Commercial Oversight: Review marketing activity, leads, conversion, spend and return to understand what is working, what needs to improve and where budget and resources should be focused.

  • Planning & Accountability: Set marketing priorities, agree actions and regularly review progress to keep activity focused and moving forward.

  • Senior Management Input: Contribute to wider business planning and senior management discussions where marketing, sales and growth decisions require experienced marketing input.

Fractional Marketing Director Fees
From £1,000 + VAT per day

Fractional Marketing Director engagements are structured around the needs of your business. Following an initial discussion, I will recommend the appropriate level of involvement and provide a proposal covering the scope, time commitment and fees.

Frequently Asked Questions

A Fractional Marketing Director provides experienced, senior marketing leadership to your business on a part-time basis.

Rather than employing a full-time Marketing Director, you gain ongoing strategic direction and leadership for an agreed amount of time each month, based on the needs of your business.

It is best suited to established aesthetic businesses that have reached the point where their marketing requires more senior direction.

You may already have an internal marketing team, agencies or specialist suppliers but need someone experienced to set the strategy, establish priorities, review performance and bring the different areas of marketing together.

The exact responsibilities depend on your business and existing resources. They can include marketing strategy, planning, budgets, lead generation, performance reporting, team leadership, agency management, campaign oversight and contributing to wider sales and growth plans.

We agree the scope and responsibilities at the beginning of the engagement so everyone is clear about my role and what remains with your existing team and suppliers.

Yes, where this forms part of the agreed role. I can provide direction to internal marketing staff, agencies and specialist suppliers, review performance and ensure their activity remains aligned with the wider marketing strategy.

The purpose is not necessarily to replace your existing marketing resources. It is to provide the senior leadership and direction needed to get more from them.

Consultancy is generally focused on a specific challenge, project or requirement where you need experienced advice and recommendations.

As a Fractional Marketing Director, I become more involved in your business on an ongoing basis, taking an active role in marketing strategy, priorities, performance and the direction of your marketing resources.

Fractional Marketing Director support starts from £1,000 + VAT per day.

The number of days and level of involvement will depend on your business, existing marketing resources and the responsibilities you need me to take on. Following an initial discussion, I will provide a proposal setting out the scope, time commitment and monthly fee.

Ongoing engagements are invoiced monthly and can be paid by Direct Debit.

Testimonials

“Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable.”

Eva Marcos - Registered Nurse

“As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence.”

Louise Beet - Doctor

“Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services.”

Liberty Mellor - Aesthetic Nurse

“I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics.”

Chisom Onyechi - Aesthetic Pharmacist

“I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business.”

Saanya Arora - Doctor

“An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you.”

Jackie Davis - Nurse Injector

Discuss Fractional Marketing Support

If your business needs experienced marketing leadership but does not require a full-time Marketing Director, get in touch to discuss your current marketing structure, challenges and growth plans.

Fractional Marketing Director support is structured around your business, with the scope and level of involvement agreed before we begin.

From £1,000 + VAT per day

Send Me a Message

Book A Call With Mike